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Anti-animal-testing billboard banned in Tasmania

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Anti-animal-testing billboard banned in Tasmania
Standards Bureau says it "depicts unjustified violence"
Activists say powerful images "have great impact"

AN anti-animal-testing billboard has been taken down after the Advertising Standards Bureau declared it "depicts violence that is unjustified".

The billboard has been displayed in numerous sites around Tasmania over the past year, the Mercury reported.

It shows a woman's face that has been made up to look as though she has been subjected to tests that animals endure in laboratories worldwide.

The image is part of an awareness-raising campaign by the groups Against Animal Cruelty Tasmania and Choose Cruelty Free about the horrors of animal testing.

"People think that animal testing is a thing of the past. We want everyone to know exactly what they are buying," said CCF spokeswoman Cherie Wilson.

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