November 7, 2010
One of New Zealand's richest women is offering farm workers a reward of up to $30,000 to dob in their bosses for cruelty to animals.
In a rare interview, Kathmandu founder Jan Cameron told TV ONE's Sunday she wants an end to sow stalls and caged chicken farming.
As part of her campaign, she is donating $2 million to animal rights group SAFE.
SAFE's Hans Kriek said his organisation has not previously had the resources to make a difference in their campaign against caged animals.