With the Calgary Stampede less than a week away, animal rights activists have launched their first protest. This time they have a different target: Stampede sponsors.
Around a dozen protestors gathered at Tompkins Park, along 17th Avenue Southwest
The protesters say they are now targeting major corporations that sponsor the rodeo, including Bell Canada which had been sponsoring the steer wrestling event.
The group, called the "The Calgary Animal Rights Meetup Group" is urging Canadians to boycott Bell.
Jeremy Thomas from the group says, "Every year animals are hurt and killed and scared out of their minds for the sake of entertainment, not to mention the ones that get killed in the practice sessions."