A woman animal rights activist says many Chinese are still unaware that the ivory trade stems from massacres of elephants.

Animal welfare campaigner Ge Rui is at the forefront of a campaign to raise awareness among ordinary Chinese of the illegal trade in ivory, along with other products from endangered species.

In October, a major ivory seizure in Hong Kong uncovered roughly four tons of ivory products--estimated to be valued at more than U.S. $3.4 million and estimated by animal welfare activists to be the equivalent to 500 elephants.

"This is very alarming," Ge said in a recent interview. "The ivory we are seeing in smuggled shipments is getting smaller and smaller, which could mean that they are killing young elephants on the savannah."

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full story:
http://www.rfa.org/english/women/animal-11092012132430.html