Supermarkets in the Netherlands are increasingly bowing to pressure from animal rights groups whose campaigns target bulk meat sales. The C1000 chain decided on Tuesday to withdraw its advertising promoting their so-called "kilo shots", huge chunks of cheap meat. It's a social trend that is cutting across modern consumers' increasing cost awareness.
The Wakker Dier (Animal Alert) pressure group campaigned for weeks against the kilo shots, claiming that the cheap meat was produced by cattle farmers and slaughterers who did not care for the well-being of the animals. The group aired regular radio commercials calling on consumers to boycott C1000 and buy their meat at other supermarkets.