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Customers at Thane's McDonald's outlet were in for a surprise on
They found the outlet promoting vegetarianism and veganism.
The customers were approached by volunteers from PAWS (Plant and
Animal Welfare Society) with a request to turn vegan for a day.
"We are urging people to turn vegan, as we have signed up with DIYA
(Do It Yourself Activists), a Bangalore-based NGO, for the 'Great
Indian Meat-Out Campaign,' an internationally renowned campaign
strategy to promote vegetarianism and veganism," explained Nilesh
Bhanage, General Secretary, PAWS-Thane.
Amit Jatia, joint venture partner and MD, McDonald's, Western Region,
said, "People from DIYA (Do It Yourself Activists) told us about this
campaign. Internationally, McDonald's has been working with PETA.
Therefore, we readily agreed to participate in the campaign."
The Great Indian Meat-Out 2006 campaign will take place in 14 Indian
cities - Bangalore, Madurai, New Delhi, Guntur, Chennai, Tirurunelveli, Ludhiana, Dindigul, Namakkal, Palayankottai,
Puddukottai, Salem, Theni and Mumbai.