Animal Protection > Worldwide Actions > India

Customers at Thane's McDonald's outlet were in for a surprise on Monday.
They found the outlet promoting vegetarianism and veganism.

The customers were approached by volunteers from PAWS (Plant and Animal Welfare Society) with a request to turn vegan for a day.

"We are urging people to turn vegan, as we have signed up with DIYA (Do It Yourself Activists), a Bangalore-based NGO, for the 'Great Indian Meat-Out Campaign,' an internationally renowned campaign strategy to promote vegetarianism and veganism," explained Nilesh Bhanage, General Secretary, PAWS-Thane.
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Amit Jatia, joint venture partner and MD, McDonald's, Western Region, said, "People from DIYA (Do It Yourself Activists) told us about this campaign. Internationally, McDonald's has been working with PETA. Therefore, we readily agreed to participate in the campaign."
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The Great Indian Meat-Out 2006 campaign will take place in 14 Indian cities - Bangalore, Madurai, New Delhi, Guntur, Chennai, Tirurunelveli, Ludhiana, Dindigul, Namakkal, Palayankottai, Puddukottai, Salem, Theni and Mumbai.

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full story: http://dnaindia.com/report.asp?NewsID=1019142&CatID=1