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Within six months of an animal-welfare group launching a peaceful, company-targetted campaign against 'pale veal' - produced by keeping male calves penned up, fed on low-iron milk diets -- nearly all the Dutch supermarkets have stopped selling it.
Animal-rights group Wakker Dier in The Netherlands -- which country is also Europe's largest veal-producers with 1,5million veal calves a year -- says they launched the campaign urging consumers not to buy this veal 'because pale veal is raised by keeping the calves deliberately ill, fed on a low-iron milk diet and kept stabled in small cages. They never see the light of day'...
Dutch supermarkets Jumbo, Plus, Aldi, Lidl, Boon, Coop, Dekamarkt, Hoogvliet, Nettorama, Poiesz, Sanders, Emté, Spar en Vomar have all undertaken to stop selling the pale veal within the next few months - also because the Wakker Dier publicity campaign created a high level of consumer awareness, and people stopped buying it.