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January 20, 2009

Most people in our region do not fully comprehend the extent of brutality that is the fur industry which has no morals or compassion towards those whose skins have enriched them. There is an urgent need to inform consumers in the Gulf and Middle East to make conscientious decisions when purchasing what could be offending merchandize.

IndyAct (The League of Independent Activists) believes that great changes in this world are transpired by a small number of individuals. With this ad, IndyAct activists hope to change people's perceptions about wearing fur.

Marketing Objective:

Educate or convert every man, woman, and child in our to end the suffering of fur bearing animals.

To influence compassionate citizens to make conscientious decisions when purchasing what could be offending merchandize.

Brand: IndyAct

Agency: DDB UAE

Creative Director: Adham Obeid

Art Director: Issam Albouni

Photographer: Tejal Patni

Regional Account Director: Bashar Aboul Hosn

Country: United Arab Emirates


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download above files in pdf format: fox, bobcat, leopard

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