OREM � At the request of animal rights activists, Utah-based
juicemaker Tahitian Noni International announced this week that it
will cease funding animal testing of its product.
The announcement came after months of interaction with representatives
from People for the Ethical Treatment of Animals.
In a letter sent to PETA this week, Tahitian Noni outlined a new
research policy that states in part, "Tahitian Noni International is
dedicated to scientifically valid research alternatives to animal
testing and will not fund animal research . . . unless required by
The policy also extends to Tahitian Noni's cosmetics line, although
those products have never been tested on animals.
"What we've done is we're moving away from animal testing," said Shon
Whitney, vice president of marketing and communications for Tahitian
Noni. "In the past, we haven't done a ton, but we're trying to move
away from that as much as possible."
Whitney said in some cases, the government requires testing to be
conducted on animals for safety reasons, but said the new policy will
not fund animal research under any circumstance where it can be
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