MAG RACK TV LAUNCHES "MOST OUTRAGEOUS BIRD VIDEO CONTEST"
13 Celebrity Animal Lovers Including Todd Oldham, Tippi Hedren, Ed Begley Jr,
Ally Sheedy, Persia White and Sesame Street�s Famed Big Bird to Judge
Idol-Styled Viral Video Search for the Most Offbeat Avian Talent
NEW YORK, NY, September 12, 2006 � Did you know there�s a cockatoo in Hawaii
that can not only sing "Jingle Bells," but mimic Sinatra crooning "My Way?"
Then there�s Mr. URL, a scarlet macaw owned by a web executive who spews
Internet jargon like a CEO chasing an IPO. There are birds that quote raps by
Eminem, dialogue from Schwarzenegger flicks and the speeches of J.F.K. And let�
s not forget the avian athletes who ride bikes, pump iron and do gymnastics, or
the righteously vain pretty birds who use their perches as catwalks to parade,
preen then hoist plumage that make Heidi Klum green with envy!
All across America, there are pet birds with truly offbeat and outrageous
talents � bird talkers, dancers, singers, models, athletes, even artistés who
can paint. Now, thanks to the Mag Rack TV network and its show, The Pet Shop
with Marc Morrone, America�s most outrageous birds and their faithful
owner/trainers are finally getting a forum to celebrate their boldest and most
Beginning September 12, Mag Rack�s "Most Outrageous Bird Video Contest" will
invite bird-owners and -watchers to send in videos of our feathered friends
doing amazing and outrageous things, ones that just begin with the above. The
best of these spirited feats of avian splendid-tude will be posted on a
dedicated web site at www.magrack.com/birds, where cyber-surfers can vote to
move their favorites forward in the competition, and also share these arresting
viral videos with their friends.
These birds and their videographers will not only be in it for the glory, but
financial rewards as well. After the entry deadline of November 20, 2006, the
public will be invited back the we bsite to cast their vote for the top 10
finalists. The leading vote-getter will receive the "Pet Shop People�s Choice"
prize and a $1,000 grand prize.
And since this is a contest all about "star-quality," Mag Rack is also lining
up a celebrity judging panel to quorum then award a second $1,000 "Celebrities
Choice" prize to one of the top ten birds. Led by Marc Morrone, the host of
Mag Rack�s 25-part on-demand series, The Pet Shop, the panel is comprised of a
broad array of animal loving notables who know all about style and star-
� Edward Asner: Now re-emerging onto the television scene with NBC�s "Studio
60 on the Sunset Strip," animal activist Asner is best known for his role as
Lou Grant on "The Mary Tyler Moore Show."
� Ed Begley Jr.: This environmental activist and notable Hollywood actor has
made appearances on many syndicated shows including, "7th Heaven," "Six Feet
Under," "M*A*S*H" and is an active leader in the "Take Action Yourself Camp,"
an organization that promotes environmental awareness.
� Dom DeLuise: Actor, author, chef and lover of animals, DeLuise has published
his own line of "Eat This" cookbooks and various children�s books, and can also
be seen in "An American Tail."
� Tippi Hedren: Most recognized as the star of Alfred Hitchcock�s classic
horror film, "The Birds," Hedren is a committed animal rights activist and
founder of the Roar Foundation, an organization which supports the Shambala,
the only wild animal preserve in the U.S.
� Davy Jones: The actor/singer best known for his stint in the 60�s tv pop
group, The Monkees, Jones now devotees a great deal of his time and energy to
grassroots community causes.
� Rue McClanahan: Recognized as a pop culture icon for her Emmy Award winning
role as Blanche Devereaux on the television sitcom "The Golden Girls,"
vegetarian and animal rights activist Rue McClanahan became one of the first
celebrities to support PETA.
� Michael Musto: Journalist for NYC�s "The Village Voice" where he writes the
weekly gossip column "La Dolce Musto," Michael is a lover of both the arts and
� Todd Oldham: American fashion designer extraordinaire, Oldham is currently
recognized for bringing style to the nation with his new products sold through
Target. An active humanitarian, he strongly supports PETA and is a member on
the board of advocates for Bailey House, a supportive housing system for people
living with HIV and AIDS.
� Ally Sheedy: Most recognized for her role as an original member of "The Brat
Pack" in "The Breakfast Club," Sheedy is also a poet and author of the best
selling children�s book "She Was Nice to Mice."
� Carol Spinney: Spinney is the thespian best known to the world as Sesame
Street�s Big Bird.
� Joan Van Ark: An avid animal activist and long-time supporter of the Farm
Animal Sanctuary, an organization that provides care and rehabilitation to
rescued farm animals, Joan Van Ark is most noted for her role in the "Dallas"
spin-off, "Knots Landing."
� Persia White: Honored by People for the Ethical Treatment of Animals (PETA)
as 2005 Humanitarian of the Year, White is currently an active member of PETA,
Farm Sanctuary and the Sea Shepard Conservation Society. In addition to her
role on UPN�s nationally-syndicated sitcom "Girlfriends," she is also the lead
vocalist of the industrial rock band XEO3.
� Jo Anne Worley: Currently the vice president of Actors and Others for
Animals, Worley is known for her comedic role on "Rowan & Martin�s Laugh In"
and a voice talent in animated favorites including Disney�s "Beauty and the
Beast" and "Kim Possible."
To enter, bird lovers can send video on disc or tape to Mag Rack�s Most
Outrageous Bird Search, c/o Mag Rack, 11 Penn Plaza, 17th Floor, New York, NY
10001. Full contest details and the best entries will be posted at
About Mag Rack
Mag Rack ignites viewers� interests and establishes On Demand television as an
entertainment destination. The premier On Demand television network, Mag Rack
helps viewers get into the things they love--from cars to guitars, motorcycles
to fitness, kids shows to video games, relationships to pets--by showcasing
expert on-air personalities and dynamic programs that inspire them to go even
further. Mag Rack is the first television network to produce original
entertainment created exclusively for on-demand. With shows such as Katie Brown
@ Home, 24seven gamer, Guitar Xpress, The Pet Shop with Marc Morrone and John
Lithgow�s Paloozaville, Mag Rack�s "TV for Whatever Turns You On" puts the
viewer in control of their own potential by providing 24/7 "always on"
programming that is truly exciting and that cannot be found elsewhere on
television. For more information, visit www.magrack.com.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation
(NYSE: CVC). Rainbow Media creates and manages some of the country's most
compelling and dynamic entertainment brands including popular national and
regional television channels AMC, fuse, The Independent Film Channel (IFC), WE
tv, and two FSN affiliated regional sports networks managed by Rainbow Sports
Networks. The company also manages Mag Rack and sportskool, two original on-
demand networks; VOOM HD Networks, the largest and most diverse suite of high
definition channels available anywhere; IFC Entertainment, its film
distribution, production and exhibition division; Rainbow Advertising Sales
Corporation, its advertising sales division; and Rainbow Network
Communications, its full service network programming origination and
For more information, contact:
David Masure-Bosco, Mag Rack
Sal Cataldi, Cataldi PR