[Examiner - opinion]

A new trend in welfare reform is the reliance on social psychology to
support a regulatory approach. Groups like Vegan Outreach and Farm
Sanctuary draw on social psychology theory to make it appear as if
they are grounding their stances and actions in scientific research.
But, in actuality, they are pulling on research to support what they
already do. It's no surprise then, that welfare reform is not
achieving any meaningful change despite foundations in several decades
of social psychological research. This is an unfortunate waste of a
truly valuable tool. Social psychology does have much to say in how we
might effectively advocate, but welfare organizations only twist the
findings to support their favored (but failing) tactics.

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full story:
http://www.examiner.com/article/what-social-psychology-can-tell-us-about-abolitionist-social-change