Visitor:

Tragic & Pathetic

"A tragedy need not have blood and death; it's enough that it all be filled with that majestic sadness that is the pleasure of tragedy." - Jean Racine

If today's Notmilk letter news was not both tragic and pathetic, it might have been the perfect example for the absurd...

The irony is that a breast cancer website

http://www.breastcancer.org

is promoting breast cancer by accepting donations from Stonyfield Yogurt. Each lid (up to one million lids) representing one million containers of Stonyfield Yogurt will result in a ten cent payment to breastcancer.org so that additional breast cancers will result for American women.

The powerful dairy connection to breast cancer:

http://www.notmilk.com/b.html

Press Release

http://www.marketwatch.com/story/stonyfield-launches-yogurt-lids-to-support-nonprofit-breastcancerorg-2011-09-06 The worst part of the press release:

"Stonyfield's lid campaign will provide a double benefit: it gives millions of women the chance to support others facing the challenge of breast cancer by sharing their personal stories, AND it gives them such a meaningful way to support Breastcancer.org," said Dr. Marisa Weiss, president and founder of Breastcancer.org. "Each story shared creates a ripple effect of education and encouragement, bringing us closer to the promise of prevention."

This is what breastcancer.org does. It helps women by sharing personal stories.

From an online interview:

"Quality she (Dr. Marisa Weiss) admires most in others: Integrity. 'I value people who are good to their core and have strong character.'" Reach Dr. Weiss by email:

webmaster@breastcancer.org Reach Dr. Weiss by calling her toll-free number:

866-CALL-MLH (866-225-5654)

or visit her facebook page and leave comments:

http://www.facebook.com/pages/Lankenau-Hospital/107794399241757

FINAL NOTE:

According to Charity Navigator.org, in 2010, Dr. Weiss, founder of Breastcancer.org, took a salary of $199,409 from her organization. Her org enjoys net assets of 4.4 million dollars. Her orgs expenses are:

Program Expenses 79.4% Administrative Expenses 7.2% Fundraising Expenses 13.3% Fundraising Efficiency $0.14

Robert Cohen
http://www.notmilk.com
http://www.Twitter.com/TheRealNotmilk



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