I have always believed that writing
advertisements is the second most profitable form of writing. The
first, of course, is ransom notes." QUESTION: What do Heinz, Procter & Gamble, Kraft Foods, and RJR Nabisco have in common with: Monsanto, Abbott Pharmaceuticals, Bristol-Myers Squibb, Merck & Company, Monsanto, Pfizer, SmithKline Beecham, and Wyeth? ANSWER: All of these companies are represented by the same public relations firm employed by the National Fluid Milk Processors, the "Got Milk" people. * * * * * "A magazine is simply a device to
induce people to read advertising." * * * * * The successful milk mustache campaign is managed by Weber Shandwick, a firm with 129 offices in 81 nations throughout the world. It's all about advertising, folks. Subliminal messages are carefully crafted to become permanent fixtures of your sub-consciousness. * * * * * "It is difficult to produce a television documentary that is both
incisive and probing when every twelve minutes one is interrupted by
twelve dancing rabbits singing about toilet paper." * * * * * Are you immune to their brainwashing? * * * * * "Advertising is the art of making whole lies out of half truths." * * * * * Consider: How is it possible, that millions of Americans have been convinced, over the course of their lifetimes, that bovine body fluids from diseased animals represent nature's perfect food for the human body? Imagine the following new ad campaign: GOT DOG'S MILK? Would you drink it if you saw enough cute ads? How about pig's milk or horse milk? If enough dollars are spent, would you have what it takes to resist Madison Avenue's me$$age$. The big firms gamble that you do not. * * * * * "What is the difference between unethical and ethical advertising?
Unethical advertising uses falsehoods to deceive the public; ethical
advertising uses truth to deceive the public." * * * * * Beware. These people utilize a formula which works efficiently. Beautiful models. Super Bowl ads. Here come the pharmaceutical companies with their new biotechnology. Brainwashing, mass hysteria, or hypnosis: Will you have the power to resist? You are getting sleepy... * * * * * "You can fool all the people all
the time if the advertising is right and the budget is big enough." * * * * * Robert Cohen
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