"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." - David Ogilvy
Headline in yesterday's (January 30, 2012) Sacramento Bee:
Diabetes Quick Fix: ...Salad and Cheddar Cheese...
By Linda Gassenheimer
I've seen Linda's work before. This so-called independent journalist continuously promotes milk and diary products in her recipes, calling them the miracle cure to whatever seems to be ailing you. Yesterday, her cure was for diabetes.
I won't hold this against Linda. After all, a working girl's gotta make a living. In addition to promoting dairy, Linda admits to being a spokesperson for many national and International corporations including The National Pork Council, Crisco Canola Oil, and the Hiram Walker Liquor Company.
"Studies have suggested that bovine serum albumin is the milk protein responsible for the onset of diabetes... Patients with insulin-dependent diabetes mellitus produce antibodies to cow milk proteins that participate in the development of islet dysfunction...Taken as a whole, our findings suggest that an active response in patients with IDDM is a feature of the autoimmune response." - New England Journal of Medicine, July 30, 1992
"The National Dairy Board's Slogan, 'Milk. It does a body good,' sounds a little hollow these days." - Scientific American, October, 1992
"In lieu of the recent evidence that cow's milk protein may be implicated in the pathogenesis of diabetes mellitus, we believe that the Committee on Nutrition should clarify whether cow's milk is ever appropriate for children and and whether or not infant formulas that are based on cow's milk protein are appropriate alternatives to breast milk." - Pediatrics, July, 1992: 89
"These new studies, and more than 20 well-documented previous ones, have prompted one researcher to say the link between milk and juvenile diabetes is 'very solid'." - Diabetes Care 1994;17(12)
"Antibodies to bovine beta-casein are present in over a third of IDDM patients and relatively non-existent in healthy individuals." - LANCET, October, 1996, 348
"Here's something to think about: How come you never see a headline like 'Psychic Wins Lottery'?" - Jay Leno