Food Pyramid Committee:
Is Dairy Essential?
so we are told in the United States by dairy industry advertising. In the
USA, USDA prostitutes permit such marketing lies to continue. Read the
Notmilkman's testimony before the past USDA Food Pyramid Committee:
Not so in New Zealand and
Australia, where the Fonterra Dairy company learned the hard way after the
Advertising Standards Authority required that such phony claims be
immediately removed from Fonterra's website.
After reviewing a
complaint, The Advertising Standard Authority concluded that Fonterra had
"failed to adequately substantiate" their claims which continuously misled
The New Zealand government wrote'
is not needed at any age, and is not essential or vital to a balanced,
nutritious diet as claimed."
I disagree with the New Zealand
government's conclusion. Milk and dairy products are essential to orcs,
goblins, elves, and hobbits still residing in New Zealand shires. Ents do
not require milk. Dragons do. Wizards do not require milk. Dwarfs do. And
people? I'm with the Advertising Standard Authority!