Chris Elam, Program Director, Meatless Monday
Posted: January 24, 2011 08:55 AM
World's Premier Food Services Provider Rolls Out Meatless Monday
It's a little hard to believe. Just two years ago there was a single blogger
talking about the merits of Meatless Monday, the incomparable Kim O'Donnel. And
this month, Sodexo, the world's premier food services provider -- serving 10
million customers daily -- rolls out Meatless Monday across the nation.
For the Meatless Monday movement,
this is a big deal. Sodexo will now add and promote plant-based entrees at its
900+ hospital accounts. Its nearly 2000 corporate clients and 175 government
sites will follow. And then in the fall, Sodexo-served colleges and schools will
implement Meatless Monday.
"This fits in so well with our
Better Tomorrow Plan, which is all about promoting health and wellness,
protecting and restoring the environment, and supporting local community
development," says Nitu Gupta, vice president of brand management for Sodexo
health care. "Meatless Monday is a simple thing we can all do in the face of
multiple challenges. Little changes in our behavior can have a profound effect."
It's this idea of gradual change for personal health that's being picked up by
another national institution, Walmart.
Our largest grocer recently announced it will cut sodium by a quarter,
reduce sugar from some of its private label products, and decrease the price of
its fruits and vegetables.
"It's easy for health advocates to call for change," says Sid Lerner, founder
and chairman of Meatless Monday, "but it's a lot more meaningful when the
Sodexo's and Walmart's of the world do so -- when there's real business on the
Sodexo intends to keep its Meatless Monday program fresh by sending out new tool
kits to its client reps every 4 months. These will include newly created
recipes, promo materials and educational background. It also hopes to launch
other fitness and health programs created by
The Monday Campaigns.
Whether it's about encouraging health and wellness, or simply selling
products according to
USA Today's top marketing trends for 2011, Meatless Monday is on the cusp of
an extraordinary year of growth. It's thanks to institutions both big and small
that people around the country are adopting this simple message of moderation
and choice for their health and the health of the planet.
Respect Animals -- Don't Eat Them!
www.LiveVegan.org , 888-FARMUSA