Haley & Samantha's Amazing Milk Experiment
"Science is nothing but developed perception, interpreted intent, common sense
rounded out and minutely articulated. "
- George Santaya
The dairy industry claims that the consumption of chocolate milk will improve
It has always been Notmilk's position that the consumption of dairy products
congests users by producing histamines, then mucus. The histamine-mucus reaction
often takes 10-12 hours, so that what one eats for dinner will affect
the following day's level of congestion.
Somehow, dairy's multi-million dollar budget has helped to induce the United
States Department of Agriculture (USDA) to help promote their position in
America's public schools, despite the fact that it is illogical and not based
upon real science.
In addition to enlisting USDA to help market their unhealthy products, milk
industry marketing geniuses have formed a partnership with the National Football
League (NFL) to promote chocolate milk as the perfect drink for athletes.
Do you imagine that there will be even one NFL game next season in which
Gatorade or water is replaced as the drink of choice during time outs? I'd pay
just about anything to see Milk-Mustache admen Ben Roethlisberger or Michael Vick
doused with buckets of chocolate milk during post-game sideline celebrations.
Roethlisberger and Vick once posed for milk mustache ads so as to influence
children who look up to athletes as role models, although neither one is
anybody's modern-day hero.
Two Massachusetts high school students decided to test whether the dairy
industry's position was correct or whether the Notmilk position was credible.
They applied the scientific method to their research, and designed a two-phase
double blind study which would once and for all end the controversy. They asked
Does dairy consumption aid or hinder athletic performance?
Haley and Samantha then recruited ten classmates to participate in their study
which included a pre-dinner questionnaire, a timed quarter-mile race, dinner, a
sleep over (so that no other foods or snacks were consumed to compromise their
results), a morning after questionnaire, and a morning after quarter-mile time
The ten students were randomly assigned to one of two groups. Group number one
ate a meal of pizza and were served ice cream for dessert. Group number two ate
Chinese food with fruit for dessert.
Two weeks later a reverse-phase of the study was performed. Those students who
ate the dairy dinner were now served the Chinese food. Those students who ate
the Chinese food the first time were served the dairy meal.
The pre-meal self reports regarding congestion were virtually identical. Those
subjects who consumed a dairy meal reported a fifteen percent increase in
congestion ten hours after eating the dairy meal when compared to those who had
eaten the non-dairy meal.
Powerful results which confirm the Notmilk position. Bad news for the dairy
As for the time trials...those students eating the dairy experienced a
statistically significant three percent increase in race times when compared to
the persons who had consumed the non-dairy meal.
While three percent satisfies a statistical measure for scientific significance,
it may not seem overwhelming to a naive layman, so allow me to explain what
three percent means in an athletic contest.
By their own admission, students eating the dairy meal reported that they felt
more congested than those eating a non-dairy meal.
When one looks at the signature race of most American track meets, one finds the
mile to be the most popularly followed distance. In 2010, thousands or more
milers are capable of running a 4-minute mile. Only a handful of the world's
greatest runners are able to run a mile in a time of 3:53. The difference
between 3:53 and 4 minutes is three percent.
Ask yourself what one step on defense might mean in a basketball game, or what
one step faster might mean to a potential goal-scoring forward in a soccer
It took two high school students to debunk the dairy industry's phony
representation by their magnificent scientific study.
To congratulate Haley and Samantha:
ATTENTION MEDIA: For interviews, please call Haley's dad (Chuck) at:
Haley and Samantha have confirmed the words of 17th century philosopher Thomas
"Science is the knowledge of consequences, and dependence of one fact upon
- Thomas Hobbes