[Madison Vegan Examiner]

Inspired by vegetarian and vegan festivals such as Chicago�s Veggie Fest and Portland VegFest, University of Wisconsin-Madison music-education student Hannah West decided, �Madison should totally have one of these.�

Last fall, West began searching for a local organization that could take the idea and run with it. She contacted Lynn Pauly, co-director of Alliance for Animals, a nonprofit organization that promotes ethical, compassionate treatment of all animals and creators of the Simply Vegan campaign.

Pauly liked the idea of a plant-based food festival, and agreed to sponsor the event, provided the event was vegan, and West did most of the legwork. West agreed, and Mad City Vegan Fest was born.

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full story:
http://www.examiner.com/vegan-in-madison/uw-student-helps-bring-first-vegan-food-festival-to-madison