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Avon Fraudulently Claims No Vivisection

From the UK:

Avon forced to retract fraudulent claims

Another Uncaged complaint has forced global cosmetics firm Avon to withdraw false claims that they don't test on animals. Uncaged had written to the Advertising Standards Authority in protest at a deceptive statement on Avon's UK website that told consumers: 'Avon does not test products or ingredients on animals, nor do we request others to do so on our behalf.'

Uncaged informed the ASA that this statement was untrue. On the contrary, Avon themselves have admitted in correspondence and on their global website that they carry out toxicity testing on animals. Avon explain that their refusal to stop animal testing is due to their desire to be able to incorporate new chemicals into their products since they believe innovation will maximize their profits.

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