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Compassionate Shopping at Leaping Bunny

A Fresh Look at Compassionate Shopping:

The Leaping Bunny Program Launches New Website

December 26, 2007

Today, the Coalition for Consumer Information on Cosmetics'(CCIC) Leaping Bunny Program launches a redesign of its website ( www.LeapingBunny.org ), commemorating its 11-year anniversary of providing compassionate consumers with animal testing information they can truly trust.

Formed in 1996 by leading national animal protection organizations, the CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo for cosmetic, personal care, and household products that are free from new animal testing. Companies who have been approved by the CCIC's Leaping Bunny Program pledge not to test on animals during any stage of product development. The company's ingredient suppliers make the same pledge, and the result is a product guaranteed to be 100 percent free of new animal testing.

The new website will provide greater visibility for the companies who have made this cruelty-free commitment through logo placement and other features. It also allows companies to easily submit paperwork for approval and recommitment online.

"We are confident the new website will generate additional interest in the great cruelty-free products already available and hope that the new design and ease of the online forms will attract even more companies to seek out Leaping Bunny certification," stated CCIC Chair Tracie Letterman.

Animals used to assess the safety of cosmetic, personal care, and household products and ingredients are subjected to painful testing procedures. However, there is no law that specifically requires that animals be used to test these products and non-animal alternatives already exist. CCIC offers ethical consumers the best assurance that the products they are buying are truly cruelty-free.

The Coalition for Consumer Information on Cosmetics is made up of the following organizations: American Anti-Vivisection Society, American Humane Association, Beauty Without Cruelty, USA, Doris Day Animal League, The Humane Society of the United States, and the New England Anti-Vivisection Society. CCIC's international partners are Animal Alliance of Canada and European Coalition to End Animal Experiments. On the web at www.LeapingBunny.org .

For more information, contact the CCIC at (888)546-CCIC or admin@LeapingBunny.org .


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