02/26/10 Bojan's Call for Compassion
Bojan Jambrosic in a campaign against animal experiments!
On Thursday February 25, 2009 at 1 P.M. in dilapidated urban ambiance of
"rockets" skyscrapers in Zagreb, Croatia the shooting for the new Animal
Friends' campaign against animal experiments took place.
Young and rising Croatian music star Bojan Jambrosic is a new cover face of
Animal Friends whom he joined to bring attention to the animals killed for
experiments and call for the purchase of products not tested on animals.
"When Animal Friends contacted me and showed me some of those terrible photos, I
did not question at all if I should join this campaign. I am very pleased that
this opportunity may draw attention to the senseless and unnecessary killing of
animals," said Bojan Jambrosic during the photo session.
Bojan will appear in April at City Lights and billboards through which he will
encourage consumers, primarily girls and women, to buy only products from a
cruelty-free list of ethical companies, which can be seen at
The shooting for the campaign was realized in collaboration with photographer
Marina Filipovic Marinshe, Ivan Friscic stylist, Zvonimir Franic who was
responsible for Bojan's hairstyle and Lisa Jericevich who took care of Bojan's
The bunnies from TarraLand haven for rabbits and hares were on the shooting as
well in order to encourage adoption and also condemned the purchase of animals.
Dallas Records, Melvita, Zale, Vectordesign, Arto, Europlakat, P.I.O., Lotusgraf,
National Foundation for the Civil Society Development, and the Zagreb City
Office for Agriculture and Forestry so far also joined the campaign with Bojan
click thumbnails to enalrge