Pretty soon the boxer will pass on the burger. He will deny the cheese. He will skip the sushi that he adores, and he will not—as Sylvester Stallone did so memorably and nauseatingly in "Rocky"—break five eggs into a glass, and slurp them down raw.
Instead, the boxer will embrace the quinoa. He will thrill to the avocado and befriend the almond. He will enjoy the spinach, the tofu, and the $7.95 organic smoothie that bears his not-yet-household name.
And on June 9 in Las Vegas, after months of strict vegan training, the undefeated boxer Timothy Bradley Jr. hopes to have the fight of his life—and defeat the world-renowned champion Manny Pacquiao.
"Dude, I swear, it's the most unbelievable feeling ever," Bradley said. It was Thursday morning in New York City, and Bradley, 28, was riding to a news conference in a slick SUV, praising the diet he believes gives him a pronounced advantage in the ring.